As an e-retailer, you face three challenges every day:
- generating enough traffic to your website
- converting website visitors to a paying customer
- nurturing existing customers to purchase with you again
THE BIG PICTURE
Using email automation can streamline your workflow and generate scalable revenue with three basic yet essential email campaigns.
- Welcome Series
- Cart Abandonment Series
- Post-Purchase Series
WHY IT MATTERS
Implementing each of these email campaigns as part of your eCommerce business ensures you effectively nurture new users visiting your website for the first time while guiding them toward making their first purchase.
- When new visitors subscribe to your emails, the welcome series can send a special coupon code for their first purchase.
- If a visitor adds an item to their cart but does not complete their order, the cart abandonment series can remarket those items, prompting the user back to the website to complete their order.
It also keeps existing customers engaged with your brand, which increases their likelihood of making a repeat purchase in the near future.
- Once a customer has made their first order, you can systematically trigger upsell, cross-sell, or replenishment emails to drive another purchase.
Depending on your products, the nature of your eCommerce business, and the monthly traffic driven to your website (either through paid advertising or organic traffic), each one of these email campaigns can generate $100s to tens of thousands of dollars every month without a lot of additional effort once you’ve set them up in your email service provider.
ZOOM OUT
The nice part about email marketing is that you can implement one message at a time and then iterate on it as you collect and measure performance data.
So, whether you’re a founder just getting your eCommerce store launched or a marketing-team-of-one where your bandwidth is limited, don’t feel like you have to build extensive 3+ emails for each campaign, start with one email to get it live and grow the campaigns over time.
You’ll be glad you did, especially when you see the $$$ start flowing from each email campaign.
